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Titre | LICRA invented the dislike on Facebook for the fight against racism |
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Description | "Turn your phone and enable the sound". The International League Against Racism and Anti-Semitism had accustomed us to more punchy slogans that his post this morning on his Facebook page. But when experienced, everything is explained: the phone back, the video appears in the place, unlike Facebook like. It was enough to keep the screen upside to the famous like one inch in reverse, which expresses the conviction of ordinary racism scenes presented in short video of LICRA. While Facebook has announced the addition of emoticons instead of the promised dislike button long time, finally here's a relevant example of content that we "do not like". Created in partnership with the agency DDB Paris, the communication campaign has won the "Hack for Good" launched by Facebook, LICRA and Strategies magazine. As such, she will be entitled to a generous communication plan: more than twelve million people will be affected in just three days, 40% of French Facebook users. |
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Adresse (URL) : | www.numerama.com | |
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Date | 2015-10-24 | |
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Hits | 1 | |
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Catégorie | Accueil > Actualité | |
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ID | 7057 | |
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